The Benefits of a Well-Designed Homepage


A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth.

You can layer on more complexity, but you don’t want to start with a cluttered mess and have to selectively prune it. Always begin with the basics. When you begin planning out your homepage design, make sure every element satisfies at least one of the following four goals.

You can add complexity to a simple homepage design, but you don’t want to start with a cluttered mess and have to selectively prune it. Always begin with the basics.

What do you need on your homepage? What will your audience expect? And which elements take priority?

When you can answer those questions, you’ll have the information you need for better homepage design. In web design, homepage elements have very specific purposes.

Helping your target audience get to know your business
Many of your website visitors will find your homepage first. With that in mind, you need to make a solid first impression.

Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. You’re more likely to lure in potential customers if you can effectively communicate this information.