Tips to Help You Start a Successful Photo Blog

This first point seems kind of obvious, but a lot of photographers find their blogs stalling out, and gathering dust after a few months, because they did not define their purpose for doing the blog when they first began.

Many people start blogs because they just want to share random pictures, but if you want a viable long-term blogging solution, you’re going to need something more.

Are you starting a photo blog to get your name out there, and generate sales leads (potential customers)? Do you want to make a mark in your community? Do you want to simply post photos you think are interesting? Whatever your reason for doing a photo blog, it’s important to make sure you at least have one, in the first place. If you have never done a photo blog, then it’s likely you are doing it for personal reasons, such as trying to learn and grow as a photographer. That is an outstanding goal, and one that has helped many other bloggers, become much better at photography as well.

Once you know precisely why you are doing your blog, it will serve as a guide for everything you post. Brandon Stanton started the well-known Humans of New York blog with a specific purpose: to photograph 10,000 people living in New York City. This helped him have a sense of purpose and direction when taking and posting photos, and doing the same thing can greatly benefit you as well. If you cannot explicitly state why you are doing a blog, it is much more likely to gather virtual dust after a short time, and any readers you do manage to pick up, will possibly stop investing their time in it as well.

Clearly articulate the purpose of your photo blog to your viewers

Attention spans are short, and people today have a never-ending stream of tweets, news clips, soundbites, app updates, and cat videos coming their way, almost every waking moment. So,how on earth can you make your blog stand out, and get noticed amid all the other sites, apps, and feeds that people check on a daily basis?

New readers should be able to tell within five seconds, what your blog is about. The best option is to have a specific niche that your photo blog serves (e.g. wildlife, surfers, snowflakes, street pictures, etc.). But, even if it’s just pictures you like taking for no particular reason, you should at least make that clear to your readers upfront. You’re basically setting expectations right from the outset, and giving your audience a clear sense of what they will get out of reading your photo blog. Some people do this by having a descriptive name for their blogs, a brief tagline, or a set of pictures that instantly conveys a sense of purpose (e.g. flowers, cattle, cars, sunsets, etc.). Whatever the purpose of your photo blog is, if your readers can’t figure it out, they’re going to quickly move elsewhere.

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